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Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More

Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More

How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More

Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More

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Technorati Ad Network for Blogs is Live

Technorati ad networks displays detailed information about the performance of ad units on different sites so it becomes easy for advertisers to shortlist sites for their campaigns.�Technorati Engage, the self-service ad network for bloggers is now live at�technoratimedia.com.�

technorati

One of the attractive features in Technorati Engage is support for rotating ad units. So if you limited advertising space on your blog, you can still engage multiple advertisers as their ads will rotate randomly after every page load.

Second, Technorati displays detailed information about the performance of ad units on different sites so it becomes easy for advertisers to shortlist sites for their campaigns. A less popular site with more ad clicks could be more attractive for an advertiser than a site with high impressions but no clicks.

Revenue: The revenue split is 60-40 between Technorati and bloggers. So if you host an ad from Technorati Media and earn $100 in a month, your share will be $60 while Technorati keeps the remaining $40. (BlogAds uses the 70-30 model).

Ad Formats: Currently, Technorati Engage offers 125�125 square ad units (image), text ads and the new PhoText ads which are like image ads but with a text description.� PhoText ads are available in 4 set square dimensions: 25, 50, 100, and 200 pixels in width.

Payment: Publishers can request payment via PayPal, Printed Checks (yes they still exist) or a Wire Transfer.

Technorati Ad Network for Blogs is Live - Digital Inspiration

Lawson�s CEO: Head in the SaaS Sand

Jim Berkowitz�s blog today makes mention of a rather amazing interview with Harry Debes, CEO of Lawson Software, in which Debes predicts that the SaaS �industry will collapse,� starting with Salesforce.com, in two years. I presume that to save...

Avoiding Middle Management

Jason Kottke wrote a post earlier this week on solutions for avoiding middle management, and he made reference to Adaptive Path�s advocacy program. Some folks emailed me directly for more information, so I thought I�d share a bit more about how the...